Improving your business takes some thought and a willingness to be creative and bold in your marketing approach. Industry trends might be leaving you in the dust, and being willing to embrace suggestions and change can put you back in the running with your competition. The insurance industry has some steep competition, so a strong marketing plan is a key to growth.

Determine What is Needed

Whether you offer captive insurance or standard commercial business policies, devising your marketing strategy to meet the needs of your current clients can alienate others who are seeking out a policy. The same can be said about only trying to attract new customers. Content marketing can bridge the gap between the two groups, as you will share and send content containing relevant information to anyone at any stage of the insurance process.

Rely on Social Media

Using the social networking sites available isn’t just for teens, young adults, or the millennial generation. As an insurance agent, there is a world of possibility that has opened up with social media marketing. The trends of consumer purchase and research show an increasing move to online delivery. Social media can be a first step in grabbing the attention of prospective clients, while continuing to educate and inform your current customer base. Don’t limit your content to boring insurance information. Engage your audience with questions, thought-proving ideas, and asking customers to share their ideas or advice.

Response to Reviews

If potential customer read your online reviews, it could either help or hurt your company image. Today’s consumers turn to the personal reviews just as they would seek out a personal recommendation. Acknowledging areas of concern and reaching out to disgruntled customers is one way to improve on areas of weakness. Asking your customers to favorably rate your services online is a simple yet effective marketing tool.

Changing your marketing approach can change your entire business. You should experience growth and retain more satisfied customers.