Brochures, leaflets, posters, booklets are very important marketing tools. These are very beneficial to promote your business and products. Producing a creative booklet will definitely help to attract the target audiences towards your company’s product and services. There are a few tips that you must follow to design a creative booklet to promote your brand name. Various companies offer cheap booklet printing or catalog printing in Brisbane helping to save huge amount of money for your business. Some of the useful tips of designing proper booklet are stated below: While designing the booklets try to focus on your demographic structure. Try to connect to your audience through the design of the booklet. The main aim of designing a booklet is to attract your target audience towards your product and services. One thing that has to be kept in mind is that your booklet design must be related to the lifestyle of your target audience. Always find out whether the people are single or a family person. Depending on the stage of their life you can design the booklet. Keep the material and texts of the booklet simple and easy to read. The main aim is to inform your audience. The content of the booklet should be short, crispy and they should not turn off the reader. Try to make the sentence as short as possible and break them in different small paragraphs. Using numbers and bullets makes it look interesting. The design of the booklet should be more engaging. Remember the fact that your company’s booklet is not a novel about your company so try to summarize the information that you want to convey to your audience. Choosing the right font and color is very important to make it look attractive. Make sure that the content is readable. Do not overlap images over the content which will distract the audience from the original text. Try to use big font shapes which will help them to read comfortably. Do not compromise with the quality of the paper while designing the booklet. A high quality paper will enhance your company’s image to a great extent. Using low resolution will result in grained images which are not appealing to the reader. Somehow you are introducing to the audience with the help of a booklet. This will create a first impression upon the mind of the audience. The most important thing that you have to do is to appoint an experienced graphic designer. A professional designer will do the layout design in a more efficient way. Following these five points at the time of designing a booklet will help you in many ways.